Tips for maximising traffic from Instagram

Zena Kamgaing
Zena Kamgaing
5 months ago

Maximizing your CooklyBookly traffic, and thus your earnings, requires actively driving your followers to your CooklyBookly content. 

Your bio

  • Adding the link to your CooklyBookly profile page to your bio is very important. 
  • To find the correct link, open your profile page and copy the URL. Paste it into the Website field in your Instagram profile. 
  • We recommend that you also include a descriptive line above your link so your followers know what to expect when they click it. If you don't mention what the link is or where it points to, people are much less likely to click it. 
  • Below is an example of a CooklyBookly creator doing just this. 

Post caption 

We know that when you post, you're taking a lot more into consideration than CooklyBookly. But if you want to maximize your CooklyBookly traffic then the following tips have been shown to be most effective.

  • Add "Recipe link in bio’" (or something to that effect) in the first line of your post caption. The lower down the caption it goes, the less likely people will see it and know that there is a recipe behind the image.
  • Put the longer narrative beneath this. Now your followers know that they can recreate your dishes at home and they can read the full caption as well.
  • If you include the recipe itself in your post, either in the caption or within the image(s), then people are less likely to click on your bio link. A compromise is to include the ingredients and omit the method/instructions (or vice versa). You can then add "For the full recipe, click on the link in my bio", or something to that effect, beneath it.

Instagram Stories

Use the Swipe Up feature (if applicable) to drive followers to a specific piece of content or to your user profile page.

Instagram Highlights

For authors with the Swipe Up capability, a very effective strategy for driving more traffic from old posts is to create recipes highlights (see example below)

Adding previous recipe Swipe Ups to a your highlight gives your followers easy access to old recipes. This will drive them to your recipes, where they can then also discover more of your content.

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